Do You Know Where Your Apartment Market Is?.
According to Zillow Research, four out of five renters go online to search for apartments, the majority being millennials. This is because technology has changed the apartment rental experience, and even agents are spending less time at the desk and closing deals on their cell phones. There are a lot of helpful real estate sites like Renthop, HotPads and Naked Apartments.
However, you could be missing some listings. For example, brokers have access to the Residential Listing Service (RLS) database, which provides every listing available, even those you won’t find on a website. And according to Naked Apartments, 30 percent of renters find an apartment through a connection (like posting on Facebook that you’re looking for a place). And if you have a bigger budget, luxury condos generally have on-site leasing offices, and there’s no fee for rentals.